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Mike Tapp is an experienced data professional currently serving as Data Director at Capture Intelligence since July 2022 and at SHARE Creative since August 2017, where a dual role includes Lead Data Scientist responsibilities. Prior experience includes working as an Insight Officer at the Zoological Society of London from February 2017 to August 2017, and as an Insight Analyst at Smart Energy GB from April 2015 to January 2017. Mike's career began as a Research Executive at Opinion Matters (September 2014 - March 2015) and included a Retail Assistant position at Hattons Model Railways Ltd (2008 - 2014). Additional experience includes a research placement with the NHS Walton Prison Inreach Team in 2011. Mike holds a Master of Science (MSc) in Psychological Research Methods and Statistics from the University of Liverpool (2013 - 2014) and a Bachelor of Science (BSc) in Psychology from the same institution (2011 - 2013).