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Ian Cassidy is an accomplished Chief Innovation Officer at SAMY Alliance, specializing in market growth through innovation and mergers and acquisitions since October 2020. As the CEO and Founder of SHARE Creative, Ian has developed unique research methodologies to enhance brand relevance. Additionally, Ian founded Capture Intelligence to revolutionize consumer research through social media listening, and Thyga, an AI-enabled paid media agency. Other ventures include founding Tyle, which focuses on solar energy solutions, and Alternate Beverages Limited, offering a low-alcohol lager for the Asian market. Ian also contributes as an investor and advisor to various companies, including Policy Powerhouse and ID Ward, and holds a Bachelor's degree in Graphic Design from Cardiff University.