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Helen Hye Kim serves as the Head of Experience Insights for Capital One Software, overseeing a mixed methods research team focused on enhancing customer trust in machine learning recommendations and driving product innovation across customer journeys. With a robust background in user experience research, Helen has held positions such as Director of Platform Design Research and Strategy and Research and Strategy Lead, emphasizing the integration of qualitative and quantitative insights to inform product decisions. Prior experience includes social impact consulting, research contracting at Facebook, and significant roles at Wells Fargo, leading user-centered design processes. Educational credentials include a Master's degree in Information Management from UC Berkeley and a Bachelor's degree in Anthropology from Barnard College.