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Etienne Echinard is an experienced marketing professional with a strong background in growth marketing and operations. Currently serving as VP Marketing at Circula since January 2024, Etienne previously held the position of Director of Growth, Global at PayFit France from November 2021 to January 2024, where responsibilities included overseeing user acquisition strategies and enhancing marketing operations. Prior roles at Criteo involved leadership in global marketing teams focusing on demand generation and analytics. Etienne's expertise encompasses developing data-driven marketing strategies, optimizing conversion funnels, and implementing effective marketing technologies across various companies, including Mirakl, Rakuten France, Manageris, GE Capital, and Volcom. Educational credentials include a Master of Science in Management, Marketing from KEDGE Business School and additional studies in Marketing and Project Management at The University of Sheffield.