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Jennifer Baliotti LaForce is an experienced marketing professional specializing in institutional asset management. Currently serving as a Senior Marketing Manager and Institutional Marketing Lead at Capital Group since September 2020, Jennifer previously held the role of Institutional Channel Manager at AQR Capital Management from September 2016 to March 2020, where marketing strategies for the Institutional channel were developed and executed. Jennifer has also served as Managing Director, Head of Brand Marketing at Guggenheim Partners and held several positions at JPMorgan, including Marketing Director and Vice President, focusing on strategic marketing programs for institutional clients. Early career experience includes roles at The Chase Manhattan Bank and Chemical Bank. Jennifer holds an MBA from The Wharton School and a BA in Psychology and Economics from Lafayette College.