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Mawa Rodriguez is a seasoned marketing professional with extensive experience in strategic planning and brand management. Currently serving as the Marketing Director for Cannes Lions International Festival of Creativity, Mawa has previously held the role of Global Marketing Director at WARC, where expertise in marketing effectiveness was demonstrated. Prior experience includes serving as Global Head of Marketing for Guinness World Records, where Mawa developed marketing disciplines across key global territories. Mawa's career began with roles in client services and marketing strategy at various organizations, including LondonCalling.com and Barnardo's, and includes founding an eco-friendly advertising business. Educational qualifications encompass several marketing certifications and degrees in business management and design.