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María Salvador Carratalá is a seasoned marketing professional and educator with extensive experience as a CMO and co-founder across various companies. Currently serving as CMO and co-founder at STARS since September 2021, María also contributes as a faculty member in the Next Gen Empresas program at ESIC Business & Marketing School, focusing on digital transformation and Agile methodologies. Additional roles include mentoring at Cámara Valencia's Skylab acceleration program and serving as a Docente at IMF Smart Education. Previous positions include CMO at Ally Consulting, Seven Percent, and Nítida Cleaning & Health S.A., as well as co-founder and CMO at Willowi. María's career began in trade marketing at Orange España, where strategies for achieving sales objectives were developed and implemented. Educational achievements include a Marketing Expert degree from thePower and a Bachelor's in Public Relations and Communication from Universitat Jaume I.