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Lars (Lasse) Holm has extensive experience in sales and management across various industries, including manufacturing and construction. Currently serving as Managing Director/Business Unit Director at BUFAB since August 2020, Lars is set to take on global responsibility for the BUMAX brand. Prior roles include Regional Sales Director at Linde Material Handling Sverige and Regional Sales Manager at Ahlsell AB, where Lars managed a substantial team and had full P/L responsibility. Additionally, Lars has held global sales positions at Akzo Nobel, focusing on building construction and sports markets, and represented Philip Morris International early in the career. Lars's educational background includes marketing studies at IHM Business School and Nercia, as well as advanced management training at Akzo Nobel.