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Robin Kraase, FACHE, currently serves as the System Sponsorship Manager for Brand Planning & Strategy at Baylor Scott & White Health, where responsibilities include providing strategic marketing support for Baylor Scott & White Medical Center – Waxahachie and Oncology services for Baylor University Medical Center since March 2018. Prior roles within the Baylor Scott & White network encompass regional marketing management and management positions in marketing and public relations across various facilities. Robin's extensive experience includes managing community outreach programs, coordinating branding strategies, and conducting market research to support service development. Holding an MHA in Healthcare Administration from Trinity University and a BBA in Marketing from Texas A&M University, Robin has cultivated a robust background in healthcare marketing and strategic planning.