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Ellen B. is a seasoned social media professional with extensive experience in managing B2B and D2C accounts across various platforms. Currently serving as Senior Social Media Manager at Accolade, Inc., since August 2023, Ellen has achieved significant growth in brand impressions, engagements, and website traffic while establishing key performance indicators and reporting standards. Previously, as Social Media Manager at Glowforge from April 2019 to July 2023, Ellen transformed the social media presence, notably increasing Instagram impressions by 15 times and rapidly growing a TikTok account. With a strong foundation in content creation and analytics, Ellen holds a Bachelor's degree in Communications and a minor in Mathematics from the University of Washington.