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Sam Mardling serves as the UK Regional On-Trade Manager at Brouwerij Haacht since September 2023, focusing on UK strategy development and fostering strong brand partnerships. Previously, Sam held the position of On Trade Manager - National at The Gipsy Hill Brewing Co, creating sales and marketing campaigns for national accounts and pub chains. Sam's earlier experience includes a National Account Executive role at Edrington-Beam Suntory UK, where proactive management of premium spirits portfolios contributed to significant brand growth in influential accounts. Additionally, Sam worked as a Sales and Brand Manager at Cellar Trends, maintaining key accounts and driving distribution. Sam began a career in management as General Manager at Tickled Ivory. Sam's educational background includes a degree in Mass Communication/Media Studies from the University of the West of England and A levels from HSDC Alton.