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Libby Rhodes is a seasoned professional in consumer insights with extensive experience across various sectors. Currently serving as a Senior Manager of Consumer Insights at Britvic plc since November 2022, Libby previously led Rhodes to Research Limited as Director, where services included training agencies and providing consumer insight support for major brands. Libby's career encompasses roles such as Senior CMI Manager at Unilever, focusing on global brand strategies and innovations, and Consumer Planning & Research Manager at Cadbury Trebor Bassett, where consumer-centric branding was prioritized. Early career experiences included roles at Nestlé UK & I and Conquest Research Ltd, laying a strong foundation in qualitative and quantitative research methodologies. Libby holds a Bachelor of Arts in Psychology and Sociology from the University of Nottingham.