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Magdalena Kosciuk serves as the Head of Marketing at Assisi Pet Care since August 2021, overseeing the brands Maced and DogWay. Key responsibilities include developing and implementing marketing and product strategies, creating products in collaboration with the R&D department, managing trade marketing initiatives, and leading a marketing team of three. Magdalena has successfully driven significant projects, such as the rebranding of DogWay and the development of a product strategy for Maced. Prior experience includes roles as Product Manager and Trade Marketing Coordinator at Amica Group, Marketing Coordinator at Astra Coffee&More, and Product Manager at Dramers S.A. Educational qualifications comprise a Master’s degree in Trade and Marketing from Poznan University of Economics and Business, postgraduate studies in Sales Strategies from Uniwersytet WSB Merito Poznań, and a Licentiate degree in Business Strategies from Poznan University of Economics and Business.