Katherine (Hasler) DiBenedetto has a diverse work experience spanning multiple industries and roles. Katherine is currently a Senior Customer Success Manager at BrightEdge, where they provide expert advice on SEO and content strategies for corporate accounts. Katherine'sresponsibilities include onboarding new users and managing client activity in Salesforce.
Prior to their role at BrightEdge, Katherine worked as an Account Executive at The Adcom Group, where they served as a lead strategist and managed key accounts. Katherine optimized marketing budgets and successfully navigated a negative PR campaign without significant loss of market share.
Before that, Katherine was a Senior Video Activation Media Buyer at Carat USA, where they led a team and worked with various media providers. Katherine developed brand partnerships and achieved significant savings for Mondelēz through negotiations.
Katherine also has experience at Dentsu Aegis Media: Carat, where they managed media buying for Pfizer and trained assistants to build marketing campaigns. Katherine worked on scheduling and planning for numerous brands across different networks.
In addition, Katherine has worked at Providence College as a Fitness Instructor and in a course called "Cold War Flashpoints". Katherine has also held roles at Hasbro, CEA Global Education, BrandMuscle, Inc., and the Veteran Administration, where they gained experience in marketing, toy partnerships, study abroad programs, and research assistance.
Overall, Katherine (Hasler) DiBenedetto has a strong background in customer success, media buying, marketing, and research, with a proven track record of achieving results and building strong relationships with clients and key stakeholders.
Katherine (Hasler) DiBenedetto completed their Bachelor of Science degree in Marketing and Studio Art with a focus on Digital Imaging from Providence College between the years 2009 and 2013. Prior to attending Providence College, they attended Gilmour Academy from 2005 to 2009, but no specific degree or field of study was mentioned. In addition to their formal education, they have obtained certifications in the BrightEdge Platform, Google Analytics, and Google Search Console, with the year of completion specified as 2019 for all three certifications.
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