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Will Fulghom serves as the President of the East U.S. Region at Breakthru Beverage Group since May 2023. Prior experience includes serving as Region President at Sysco from January 2017 to May 2023, where Will led the North Florida Region and managed a $750M branch. Will’s extensive background at Sysco also includes roles as President and Executive Vice President, overseeing significant operations and profitability initiatives. Earlier, Will was President and General Manager at FreshPoint, Inc., managing operations for a $230M branch and driving profit growth. Additional experience includes a brief tenure at The White House as a speech writer and research assistant. Will holds a degree in Marketing and Management from the University of Mississippi.