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Ryan "RJ" O. is a results-driven marketing professional with extensive experience in performance marketing, digital marketing, and analytics. Currently serving as Performance Marketing Manager at Refine Labs since March 2022, Ryan focuses on growth-stage B2B SaaS marketing strategies. Prior roles include Digital Marketing Specialist at Break The Web, where responsibilities included conducting Google Analytics audits and managing PPC campaigns, and Paid Ads Specialist II at ISACA, specializing in B2B software sales. Ryan began a career in marketing as a Marketing Specialist at Winbound, contributing to SEO and content strategies. Additional experience includes freelance writing, sales consulting, and a background in script analysis. Ryan holds a Bachelor of Applied Science in Business Administration with a Marketing focus from Purdue Global.