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Mervyn Goh is currently the Creative Manager for the Food Atrium Division at BreadTalk Group Pte Ltd, where responsibilities include developing and implementing creative concepts aligned with the brand's vision. Previously, Mervyn served as a Creative Partner at The Universe Fantastic managing daily operations and leading a creative team, and also held the same title at Ridiculous, specializing in branding and creative services for notable clients. Mervyn co-founded Vicious Cycles Singapore, focusing on brand and communication strategies, and has extensive freelance experience as an Art Director across various agencies, including XM Asia Pacific and Tribal DDB, contributing to major campaigns for recognized brands. Mervyn holds a Diploma in Interactive Media Design from Temasek Polytechnic.