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Samantha Chapman is an experienced Associate Art Director at SPB Hospitality since December 2021, responsible for creating and directing visual direction for various brands alongside the marketing team. Prior to this role, Samantha served as a Senior Graphic Designer and Graphic Designer within the same company, focusing on the design and creation of branded materials for a range of dining concepts across the U.S. Additionally, Samantha worked as a Contract Graphic Designer at Southern Fried Paper in late 2021, where responsibilities included designing event materials. Samantha holds a Bachelor of Fine Arts in Communication from Texas State University, obtained in 2021.