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Chip leads Brandle with a keen eye towards building enterprise-class products. He was the founder and chief architect of Socialogue, Inc. (the predecessor to Brandle, Inc.) a Social Media Management System. In 2011, Chip recognized a larger problem was not being solved online, and decided to pivot the company and technology to create the Brandle Presence Manager. He was also a founder and software architect at Cerent Corporation, which sold to Cisco for $7.2 billion. Chip holds a U.S. patent, a BS in Computer Science and Economics as well as a MS in Computer Science from the College of William & Mary in Virginia.