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Tom Pickard currently holds the position of Head of Paid Search at Modo25, a global in-housing and marketing technology provider. Prior to this, Tom has gained experience in various roles such as Senior Client Manager at Summit Media UK and Technology Writer at The Hullfire. With a Bachelor's degree in Business from the University of Hull, Tom's expertise includes performance marketing, industry data management, and client relations. At Ask BOSCOâ„¢, Tom serves as the Industry & Market Data Manager, aiding retailers in improving their digital marketing strategies.