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James McKinny has a diverse work experience in the field of analytics and marketing. James has held roles such as Group Analytics Director and Director of Analytics at Mindgruve, Director Of Analytics at LEWIS Piston, and Director of Marketing & Analytics at Crush Empire. Prior to these positions, they worked as a Digital Marketing Consultant at McKinny Consulting and in various analytics roles at Piston Agency and GoldenCommunications.

James McKinny completed their Bachelor of Business Administration (B.B.A.) with a focus on Entrepreneurship/Entrepreneurial Studies at Indiana University Bloomington from 2010 to 2012. Additionally, they earned a Bachelor of Science degree in Management, Entrepreneurship & Corporate Innovation from Indiana University - Kelley School of Business during the same period. James also obtained various certifications in digital marketing tools such as DoubleClick, Google Analytics, Google AdWords, Google Tag Manager, and Tealium Tag Management.