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Bruno Franco is an accomplished professional in the fitness industry with extensive experience in marketing, product management, and innovation. Currently serving as Director of Marketing and Technology at Bodytech Company and Managing Director at BTFIT, Bruno oversees comprehensive marketing strategies and product management initiatives across multiple brands. Previous roles include Director of Products and Manager of Innovation and Products, where strategic product development and the implementation of digital fitness solutions were prioritized. Bruno's career began at Bodytech Company, where roles ranged from Innovation Manager to Strength Training Instructor, complemented by academic credentials in Physical Education and expertise in Innovation & Design Thinking.