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Kristel Roffler is an experienced marketing professional currently serving as the Shopper Marketing Manager at Abbott Nutrition NL since May 2021. Prior to this role, Kristel worked as the Omnichannel Marketing Manager at Mattel, Inc., where responsibilities included managing shopper programs for Mattel Vehicles & Action Figures lines. Earlier positions included Customer & Shopper Marketing Manager at Tom's of Maine, where Kristel developed business strategies for retail partnerships, and Account Supervisor roles at Integrated Marketing Services Events and Catapult Marketing, focusing on executing marketing programs for various consumer brands. Kristel began their career at Target, progressing through multiple roles in merchandise promotion and specialist functions. Kristel holds an MBA in Marketing and a BA in Marketing Management from the University of St. Thomas.