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Sarah Paiji Yoo has a long and successful career in business and entrepreneurship. Sarah began their professional career in 2004 as an Investment Banking Analyst in the Tech Media Telecom Group at Goldman Sachs. In 2005, they were promoted to Private Equity Group Analyst at Goldman Sachs. In 2006, they moved to McKinsey & Co. as a Business Analyst. In 2008, they became a Private Equity Associate at Berkshire Partners. In 2010, they co-founded and became the CEO of Snapette Inc., a mobile platform for local fashion shopping. Snapette was acquired by leading e-commerce platform PriceGrabber in 2013. In 2014, they became a Founding Partner at LAUNCH, a startup studio that builds and operates new DTC brands. In 2018, they co-founded and became the CEO of Blueland, a company that is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging.

Sarah Paiji Yoo attended Harvard University from 2002 to 2006, earning an AB in Economics. Sarah then attended Harvard Business School from 2010 to 2012, where they earned a Master of Business Administration.