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Rodrigo Guzman is an experienced professional with a strong background in brand management and marketing within the sports and fitness industry. Currently serving as Country Manager at Blue Star Group since January 2024, Rodrigo previously held the position of Reebok Regional General Manager at FASHION FITNESS GROUP from November 2022 to June 2023. Rodrigo's extensive tenure at adidas from 2009 to 2022 included roles such as Sr Director Reebok LAM, Sr Director DTC Brasil, and Brand Director for various regions. Notable achievements include a 15% increase in pre-sales through consumer-oriented restructuring and a 50% net sales growth in Accessories. Rodrigo holds a Master in Marketing and a degree in Business Administration, both from Tecnológico de Monterrey.