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Cindy Bjorkquist, M.S., currently serves as the Director of Health and Well-Being Programs at Blue Cross Blue Shield of Michigan, a position held since February 2007. In this role, responsibilities include the development and global delivery of a weekly live well-being show, overseeing a diverse health and well-being portfolio, managing strategic development, operational oversight, communications, and P&L, as well as maintaining health and well-being programs and vendors across all market segments. Prior to this, Cindy held the position of Executive Director at Foote Health System from 2000 to February 2007. Cindy Bjorkquist earned a Master of Science in Exercise Physiology/Kinesiology from Michigan State University and a Bachelor of Arts in Exercise Physiology and Biology from Spring Arbor University.