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Kelly Badal (née Chandaria) currently serves as Planning Director at TMW Unlimited, focusing on behaviour change within the public sector, with notable clients such as the UK Government and National Highways. Badal also holds positions as Head of Membership Events and Mentor at Bloom UK. Previously, as Strategy Director at Impero, Badal worked on global strategies for major brands including Pernod Ricard and Christian Aid, receiving multiple awards for campaign excellence. Badal's career includes significant roles at Shopper Media Group Ltd and {Capture}, as well as early experience with Kantar Worldpanel and Hotel Chocolat. Kelly Badal's educational background includes a Bachelor of Arts (Hons) in Spanish and Business & Management from The University of Manchester.