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Maisarah Zulkifli is a seasoned researcher with extensive experience in various roles within the field. Currently serving as a Senior Research Manager at Blackbox since September 2022, Maisarah has previously held the position of Assistant Research Manager at the same company. Prior to this, experience includes working as a Research Officer at the A*STAR Singapore Institute for Clinical Sciences (SICS) from June 2019 to August 2022 and as a Research Assistant at the National University of Singapore from November 2017 to November 2018. Additionally, a research internship was completed at A*STAR SICS in late 2017. Educational qualifications include a Specialist Diploma in Data Analytics from Singapore Polytechnic and a Bachelor of Social Science (hons.) in Psychology from the National University of Singapore.