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Louise Fritjofsson is the CEO and founder of BLA BLA Foods, a food company that specializes in building food brands using an interactive and data-driven influencer model. Prior to founding BLA BLA Foods, Louise was a co-founder at Reimagine: Foods, where they helped build the company from the ground up. Louise has also served as an entrepreneur in residence at 500 Startups, one of the most active early-stage investors in the world. In addition to their work in the startup space, Louise is also a coach and mentor for startups in Sweden.