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Mats Bax has extensive work experience in various creative roles. Mats has worked as a Copywriter / Content Creative at NoA Elevate, where they have developed concepts and created content for digital and social platforms for clients such as Marshall Headphones and Swedbank. Mats also worked as a Creative Content Consultant at Melodium and a Creative Concept Manager at Bonnier News Sales, where they identified client opportunities and developed cross-platform campaigns. Prior to that, they worked as a Creative / Copywriter at River, The Agency, where they handled clients like Nike and Klarna. Mats also served as a Senior Social Content Creator at Aller media, helping to establish an in-house desk of social media content creators. Mats has experience as a Social Content Creator at Bonnier Magazines & Brands, where they created sharable content for lifestyle magazines. Before transitioning to the creative industry, Mats worked as a News Reporter/Anchor at Expressen, covering a range of news topics. Mats also has experience as a Language Teacher at Järfälla kommun and as an Actor at Kungliga Operan AB. Mats began their career as a Copywriter at Åkesson & Curry AB.

Mats Bax's education history includes the following:

- In 2019, Mats attended Berghs School of Communication for copywriting.

- In 2014, they studied Arabiska at Folkuniversitetet.

- In 2012, Mats took courses in Spanska at Stockholm University.

- In 2010, they also studied Tyska (German) at Stockholm University.

- From 2007 to 2010, Mats pursued a Fil. Kand degree in Journalistik (Journalism) at Södertörn University.

- In 2007, they also took courses in Engelska och engelsk litteratur (English and English literature) at Södertörn University.

- In 2005, Mats studied Spanska at Stockholm University.