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Diego Lozano has over 20 years of experience in the marketing and advertising industry. Diego began their career in 1996 as an Account Director at McCann Erickson, where they were responsible for the LATAM Ice Cream Division for Unilever. In 2000, they moved to 180 Amsterdam as an Account Director for adidas, where they were responsible for the 2001 Global Youth effort and the Ajax endorsement announcement campaign. In 2001, they became the European Brand Manager for Royal Elastics. In 2004, they returned to K-Swiss Global Brands as the European Director of Communications, where they set up the European Communications department and defined the Brand Identity and tone of voice for the EMEA region. In 2008, they were promoted to Director Global Marketing & Advertising VP, where they led the Brand's Global Advertising and strategic Media Partnerships for Europe, US and Asia. In 2013, they joined 88 DLR Consulting as the Founder and Independent Consultant, where they specialized in Strategic & Creative development, Positioning and Implementation. Diego also worked at Feit International as an Associate to the Founder, where they were responsible for Company Strategy, Brand Position and Creative Development. Later in 2013, they joined Sonos, Inc. as the Culture Marketing and Gaastra International Sportswear as the Strategic & Creative Direction. In 2020, they became the Global Brands Director for NBTV, where they developed tech startups - shoppable video streaming platforms: spiritsnetwork.com & golfnation.com.

Diego Lozano has a background in marketing and communications, having studied at ESP Ecole Supérieure de Publicité, Communication et Marketing, where they earned an IAA. Diego also attended IAA, and prior to that, they attended Lycée Franco-Mexicain.