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Johanna Dahlgren is an experienced professional in the fashion industry, currently serving as the Head of Sourcing at Björn Borg since November 2017 and as the Owner of Nidedahl Concept Studio AB. Previously, Johanna held the position of Sourcing Manager at Peak Performance from 2001 to 2006 and worked as a Buyer at Hennes & Mauritz between 1994 and 1999.