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Joacim Sjödin is the current Global Sales Director at Björn Borg. Prior to this, they were the European Sales Director at Peak Performance Production AB from June 2012 to March 2015. Before that, they were the Country Manager Sweden at adidas group from January 2004 to June 2012 where they were responsible for adidas Group in Sweden.

Joacim Sjödin has completed Dale Carnegie's Professional Sales training and Professional Presentation training, as well as Sälma's Professional Sales training. Joacim has also completed Västervik High School's economics line.

Their manager is Henrik Bunge, CEO. They work with Lena Nordin - HR Director, Daniel Grohman - Business Development Director, and Robin Salazar - Global E-commerce Director.