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Shokhrukh Yulchiev has over 12 years of experience in business development and sales. In 2009, they co-founded Buxoro Restaurant London, where they served as a consultant. In 2013, they served as a Financial Advisor for Smallmap.com, where they provided financial management and operational advice. In 2014, they became a Corporate Account Manager and Assistant Sales Manager for Virgin Active, where they collaborated with the branch Sales & Corporate Accounts Manager to achieve assigned revenue and KPI targets. In 2017, they were a Business Development & Sales Manager for Berkeley Assets, where they created and led strategic business development and sales plans. In 2018, they were a Sales Consultant and Account Manager for Meltwater, where they drove sales strategy development and identified, prospected and developed new business opportunities. In 2019, they were a Business Development Manager for Cision, where they coordinated with the local management on the best strategy to grow the business in the MENA region. That same year, they were a Head of Sales for Repeat App, where they developed and constantly enhanced sales strategy to achieve company growth. In 2021, they were a Head of Sales - MENA for Bounce, where they revamped the sales department and implemented a coherent sales methodology. Currently, they are a Head of Business Development and Partnerships for BitSport and a Head of Business Development Operations and Partnerships for NFTuloan, where they are dedicated to resolving inefficiencies in the loan market by developing creative, practical, and long-term solutions.

Shokhrukh Yulchiev has a diverse educational background. Shokhrukh obtained a BA in Business Administration with a focus in Finance from Richmond, The American International University in London between 2003 and 2008. Shokhrukh then went on to earn an MSc in Finance and Investments from BPP University between 2009 and 2013. Additionally, they have obtained three certifications from LinkedIn in the field of cryptocurrency, including Blockchain Basics, Cryptocurrency Foundations, and Learning Bitcoin and Other Cryptocurrencies, all obtained in July 2022.