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Bruno Lima currently serves as the Partnerships & Operations Manager for LATAM at Bitso, having assumed the role in September 2023. Prior to this position, Bruno held various roles, including Partnerships Manager for LATAM at Bitso and Payment Partnerships Manager focused on Latin America Expansion at SumUp from June 2021 to September 2023. Bruno's experience also includes a tenure at General Motors in the LATAM Business Development division as part of the TRACK Leadership Program, and previous positions at Microsoft in Marketing Communications and American Honda Motor Company in Business Development. Additionally, Bruno co-founded BFY from 2014 to 2017. Bruno holds degrees in Sales & Negotiation from INSEAD, and a Bachelor of Business Administration with a focus on Information Technology from FIAP, complemented by education from the Kellogg School of Management at Northwestern University.