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Daniel Wiersema is a seasoned digital communications and social media professional with extensive experience in managing and developing strategic content across various industries. Currently serving as Senior Social Media Manager at Bitly since September 2022, Wiersema previously held the position of Senior Manager of Digital Communications at The Zebra, where responsibilities included leading organic social content efforts and digital employer branding initiatives. Wiersema's diverse background encompasses founding the Free Beer Movement, managing social media for The American Outlaws Inc. and the National Women's Soccer League, and executing marketing strategies for brands like Oskar Blues Brewery and Tacodeli. With a Bachelor of Science in Education from the University of Wisconsin-Madison, Wiersema combines educational expertise with a passion for engaging community through soccer and craft beer advocacy.