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Amy M. Ballard is an accomplished marketing professional with extensive experience in digital marketing and media strategy. Currently serving as the Director of Paid Media Strategy at Software AG since November 2019, Amy spearheaded the development of an award-winning integrated digital marketing initiative, managing over €20 million in media investments and generating more than €200 million in business opportunities. Previously, as CEO/Founder of Arrowgant Digital and Digital Marketing Strategist at Yes& Agency, Amy led various B2B and B2C digital advertising campaigns for notable clients. Additional roles include Account Director at Sustain Creativity and Operations Division Coordinator at Guest Services, Inc., where Amy demonstrated strong capabilities in managing multiple accounts and enhancing profitability through strategic marketing efforts. Amy holds a Bachelor of Science degree from Frostburg State University, attained in 2009.