ÂÜÀòÂÒÂ×

Varsha Phulwani is a seasoned professional in digital content and social media management, currently serving as the Social Content Lead at BIRKENSTOCK since March 2021. In this role, Varsha oversees content strategy for social media across the Middle East, India, and Africa, collaborating with local offices, partners, and global teams. Previously, Varsha held the position of Senior Digital Content Executive at Emirates from August 2018 to September 2020, where responsibilities included managing high-quality content for Group websites and ensuring brand consistency. Varsha also served as the Lifestyle & Social Media Editor at ExpatWoman.com from 2016 to 2018, and as the PR & Social Media Executive at PANDORA from 2014 to 2016, where campaign management and content creation were key tasks. Varsha's early career includes an internship as an Editorial and Social Media Coordinator at ITP in 2013, after earning a degree from the American University of Sharjah between 2009 and 2013.