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Peder Kristofferson is an experienced SEO Specialist with a focus on content optimization at ICA Gruppen since November 2015, where Peder has effectively driven targeted traffic through strategic keyword research and content creation. Previous roles at ICA include Loyalty Specialist in Digital Services, where Peder emphasized customer journey strategies, and Senior Digital Content Manager, contributing to the ica.se editorial team. Peder's background also includes operational management of e-commerce stores and founding an e-commerce fashion brand, Zìzài kù. Additionally, Peder has held positions in digital marketing and market research, along with earlier customer service roles. Peder holds multiple degrees in Marketing and Business Administration from Stockholm University and Hong Kong Baptist University, along with a certificate in Graphic Design & Marketing.