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Tim O'Shea is an accomplished sales and retail leader with extensive experience across the Middle East and Africa region. Currently serving as the Head of Sales and Retail for BIRKENSTOCK since April 2023, Tim drives sales growth and business expansion while enhancing brand presence by securing new Retail and Franchise Partners. Prior to this role, Tim held positions such as Sales Director for Reebok at Al Boom Marine LLC and Territory Manager for Superdry, showcasing a proven track record in strategic business development, retail optimization, and franchise management. With a career spanning over two decades, Tim has also contributed to organizations like Gulf Marketing Group, PUMA Group, Al Boom Marine, Oakley, and TFG, demonstrating expertise in full P&L management, inventory control, and market trend analysis. Tim's educational background includes a degree in Business Management from IIE Varsity College.