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Alicia Gerrard is a seasoned sales professional with extensive experience in the fashion and retail industry. Currently serving as a Senior Sales Executive at CUPSHE since March 2023, Alicia previously worked as a Major Account Specialist at Hasson Costa Showroom and as an Account Executive at Urban Expressions. Alicia's career began at Nordstrom, where roles included Department Manager and Assistant Department Manager across various departments, focusing on maximizing merchandise presentation and achieving productivity goals. Previous positions also include Social Media Assistant and Sales Representative Intern at Sabrina Showroom, Stylist at Free People, and several customer service roles at Nordstrom Rack. Alicia holds a Bachelor of Arts in Fashion Merchandising from California State University, Long Beach, and an Associate of Arts in Merchandise Marketing from FIDM.