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Derek Smith is a seasoned design and front end developer with extensive experience in user experience and web design. Currently, Derek serves as a freelance Design & Front End Developer at BIG Partnership since 2020, while also holding the positions of Founder and UX Director at UX Service Guru Ltd, a company focused on website and online tech product UX reviews. Additionally, Derek has been the UX Manager at Traveltek Ltd. since September 2018 and previously worked as a Senior Digital User Experience Officer at Coop Travel from 2020 to 2022. Earlier experience includes a role as a Senior Web Designer at TravelTek, demonstrating a strong background in user journey optimization, website design, and branding.