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Lauren Addicks is a seasoned media professional with extensive experience in communications and marketing. Currently serving as a Senior Media Planner at Heartbeat since September 2024, Lauren previously worked at Interpublic Group (IPG) from November 2021 to September 2024 as a Communications Designer for Bristol Myers Squibb and HealixGlobal for AstraZeneca. Prior roles include Associate, Planning at Carat USA, and Digital Marketing Intern at VALRHONA, where efforts focused on enhancing sales and traffic for the retail ecommerce site. Additional experience encompasses roles in sales, marketing coordination, and legal assistance, with internships dedicated to social media and community building. Lauren earned a Bachelor's degree in Marketing Communication from Emerson College in 2018.