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Samiya Sahridj has extensive experience in business development and marketing across multiple roles at BIC since January 2008. Currently serving as the Director of Business Development & E-commerce for France and Benelux, Samiya is a member of the executive committee overseeing digital transformation and e-commerce account management. Previously, as Marketing Director for France, responsibilities included leading the local marketing strategy and managing budgets and KPIs for various product categories. Samiya also contributed to the global marketing efforts as International Business Unit Manager in the USA and as Group Product Manager for EMEA, focusing on strategy implementation and product management across diverse markets. Samiya began an earlier career as an International Product Manager at Uniross after graduating from Audencia.