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Beatrice Calamusa is an experienced product and brand manager with a strong background in marketing and strategic planning. Currently serving as Product Manager at Bialetti since September 2021, Beatrice is responsible for overseeing product strategies and initiatives. Previously, Beatrice worked at Henkel from February 2018 to September 2021, first as Brand Manager, where responsibilities included analyzing sell-in and sell-out data, defining brand strategies, managing promotional activities, and handling P&L management. In the role of Assistant Brand Manager, Beatrice managed marketing activities, created promotional materials, and supported the brand manager in various functions. Beatrice holds a Laurea Magistrale in Trade Marketing and Commercial Strategies from Università degli Studi di Parma and a Laurea triennale in Business Administration from the University of Messina.