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Adam Hopwood is an experienced leader in digital product design and strategy, currently serving as the Head of Product for the Food Domain leadership team at Co-op since December 2020. In this role, Adam oversees multiple product teams within Co-op E-commerce and the Co-op App, focusing on developing ambitious strategies for digital food experiences. Previously, Adam held positions as Principal Service Designer at Co-op, Principal Designer at Code Computerlove, and Design Lead at Great Fridays. Adam's extensive background also includes leading design efforts at Reason Digital, where collaboration and innovation were key priorities. Adam holds a BA (Hons) in Creative Imaging: Graphic Design from The University of Huddersfield.