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Louise Kennedy is currently the Head of Strategy at BGN Agency, bringing extensive experience in insight and planning roles from companies like Brandon Consultants, Kellogg Company, Thomas Cook, Kerry, and Superdrug. With a background in marketing and modern languages, Louise has continuously worked to create actionable insights to drive business growth and brand performance. Louise's expertise lies in understanding shopper behavior, channel strategies, brand development, and customer journey mapping. She has also managed significant budgets and led teams of insight professionals throughout her career.