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Michael Asher is the Owner and Chairman of Better2Know Ltd., a multinational private provider of sexual and general health testing services. Michael is also the CEO and Founder of BioPoint Limited, a specialist management consultancy firm. Michael has served in various leadership roles in different companies such as The Old Rectory Trading Company, ReInnervate, Arraymed Ltd., Cels Ltd., Cels Business Services Ltd., BioTransformations Ltd., and ReInnervate Ltd. Additionally, Michael has also been a Trustee at The International Centre for Life Trust. Michael holds an MBA in Marketing/Finance from IESE Business School, a BA in Economics and Hispanic Literature from Brown University, and 8 "O" Levels and 3 "A" Levels from Millfield School.