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Erik Coats is currently the Managing Partner at Fulcrum Research Group, a boutique provider of strategic market research with a focus on global healthcare. Prior to their current role, Erik has held various positions such as Executive Vice President at Observant LLC, Vice President at GfK Strategic Marketing, and Associate at Marketing and Planning Systems. Erik holds a PhD in Psychology from the University of Massachusetts Amherst and a BA in Psychology from The University of Texas at Austin.