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Greta Palmer has an extensive work experience that spans over several years. Starting in 1999, they worked as a Senior Manager of Events & Entertainment at the National Hockey League until 2004. Following that, from 2005 to 2007, Greta was an Account Director at LeadDog Marketing Group, where they developed marketing programs and campaigns for various clients. In 2007, they became the Managing Director, East Coast at greendog, a subsidiary of LeadDog Marketing Group, where they conceptualized and launched the company and worked with socially responsible and environmentally conscious clients. From 2009 to 2018, Greta worked at Best Friends Animal Society, initially as the Senior Director of Marketing & Communications and later as the Chief Brand & Communications Officer. In these roles, they oversaw marketing and communications strategies, developed and implemented brand campaigns, and increased revenue and awareness for the organization.

Greta Palmer pursued their education at the University of Maryland, where they obtained a Bachelor of Arts (B.A.) degree in Journalism with a focus on News Editorial in 1992.